Online Marketing Your Home Business With Google AdWords PPC – Practical Do’s and Don’ts

There are many ways to marketing your home business online. Whether you are a season internet marketer or a newbie, it is always good to review some practical tips regarding your online marketing efforts. Whether it is articles, videos, Facebook, MySpace, YouTube, Bing, Yahoo or Google, marketing online requires some basic principles to ensure that you are executing your campaigns in an effective manner.We are going to focus on some practical do’s and don’ts when it comes to marketing via Google AdWords PPC.Let’s start with the Don’ts.

Don’t: Start using Google PPC without gaining knowledge. I know, this sounds like a no-brainer, but you’d be surprised at the number of people that think “I’m smart enough, I’ll figure it out”. These are the same people that run through all the money they had with nothing to show for it. There are plenty of resources online that will get you up to speed on the in’s and out’s at basic level so you can go into PPC with a solid foundational understanding of how it works. Google has some good, free online training. There’s also Perry Marshall’s Definitive Guide To Google AdWords that will take your knowledge even further.

Don’t: Start without reviewing Google’s Advertising Terms Of Service. Recently Google has been cracking down on violators of its terms of service. It is important that you understand what is and what is not allowed with Google. Chances are that if you violate these terms, you will be suspended and in some cases, banned from advertising on Google.

Don’t: Market duplicate websites. Google has a very complex algorithm that calculates the quality of your website. One thing that is known is that this algorithm takes into account whether the content on your website is duplicate. If you are going to market via Google PPC, make sure that you have a unique website with content that is unique.
Okay, now that we know some of the don’ts, lets look at some of the Do’s.

Do: Keyword Research. Before you initiate any campaigns, the first thing you want to do is your keyword research. Find out what keywords you want to target that your potential buyers are using to search for you. Without the right keywords, you might get some traffic, but it will not be the right traffic. You want certain type of people visiting your website, you want to attract your target market. There are some free keyword tools that Google provides including Insights, Trends and External keyword research tool. You can also purchase some more elaborate keyword research tools online. Don’t underestimate the importance of this very basic step!

Do: Competitive Research. It’s always good to do competitive research. Find out what your competitors are doing. Review the top ads in your market, the ones that continue to appear at the top of the list, day after day, week after week. Take a look at their website. How does their ad tie back to their website? Put yourself in the shoes of the buyer, What about their ad attracted you? Did the website make sense after you clicked on the ad?

Do: Test, Test, Test. The most successful PPC marketers constantly test their ad copy and websites. Always have two or more versions of your ads running so you can split-test to find the best performing ad. Once you do that, make another small tweak and test again. Keep making minor improvements, but more importantly…

Do: Analyze Your Results. The only way you are going to make any sense of testing is if you analyze your results. PPC marketing involves a lot of analysis. Constantly testing means constantly analyzing your results so you can move forward with the best performing modifications. Google provides reporting, charting, trending that will provide you with the tools you need to do some thorough analysis.

Do: Track Your Results. Always track what works and what doesn’t work. Don’t forget that you are in this to make a profit. What good is a great ad, great website, great product, if you can’t track what does and what doesn’t make sales?
Google PPC marketing is a force in the internet marketing world. There are plenty of people that have made tons of money using this method of advertising. Always remember to diversify your efforts, make sure that you’re marketing strategy includes PPC but does not completely rely on it. Treat your marketing strategy as you would your investment portfolio. Diversify, diversify, diversify. Just be sure to follow the practical do’s and don’ts when dealing with Google PPC.

Things to Know About Small Business Online Advertising

Small businesses are the heart of every country. Almost every one of us has a tendency to buy your car from the same car dealer as your parents or your friends even if it a local retailer you know of or to shop at the same neighborhood store every week. Consequently, most of the jobs in our economy come from these small business owners. However, there are some cases wherein many of these business owners fail within their first year of business. The major reason for this is the lack of proper advertising and marketing strategies.It is quite obvious that small business owners do not have a budget to launch a large scale advertising campaign. However, internet is a cheap and effective method of advertising since it can reach to a huge audience and thus can help in increasing your business to a large extent. Just like advertising in newspapers of your region to attract local consumers, even in internet you have to find out the websites and search engines that are mostly used by the people in your locality and region. This can be a bit time consuming but there are some websites that are aimed at a particular geographical area. Thus if you aim at such websites your work is greatly reduced.Just like newspaper, there are classifies ads even on the internet. These are one of the cheapest ways to advertise online. For effective small business online advertising, you have to be a good copywriter in order to create effective and attractive ads that will be noticed by the users. Another very effective method is to send personal emails.You can rent email lists from various companies and select the recipients according the geographical area and other demographics. However, you need to supply an attractive headline which will cause the recipient to open your mail and read your advertisement.There are different ways in which online advertisements are paid. There are some banner ads that are put up in popular blogs and other websites. These ads are paid for each time they are clicked and viewed. Clicking on the banner will lead the user to the website of the product. Sometimes depending on the keyword these advertisements are placed on websites that are related to the keyword. For instance if you are florist and are advertising for your shop you can place your ad in websites that are related to flowers and buying flowers. However, there are some advertisements that are paid for each time they are simply put up online.Unlike big and established companies, small business owners are mostly new to the area of online advertising. There are some companies that are specialized in small business online advertising. You can take help from these services in the beginning in order to understand the advertising and marketing strategies in online market.They might even help you in drafting your advertisements in an attractive way that will definitely attract online users. It is necessary to create advertisements that have bright colors and graphics which can be easily seen among all the other ads.

Natural Skin Care And Beauty – The Steps You Need To Know

With everything going green these days, natural skin care has never been more popular. Skin care companies are adding natural based products to their product offerings. Most any beauty store you pass has natural skin care products in the window. However, true natural skin care is more than using just natural products or homemade skin care remedies. It is a lifestyle routine.Natural skin care is natural beauty and vice versa. However, it is affected by more than what you put on your skin and if that product is natural. Practicing natural skin care involves a lifestyle that practices healthy habits all the time. If you eat a poor diet, never exercise and smoke, then there is not product natural or otherwise that is going to keep your skin young and healthy. The most important factor for maintaining a beautiful complexion starts from the inside. In other words, natural beauty is more than skin deep.Six Factors That Can Influence the Way Your Skin Looks
Diet: What you put. It is just as important as any product you could put on your skin. A balanced diet rich in vegetables and fruits, low in sugar, low in bad fats, rich in calcium and plenty of water, will do more to keep you a natural beauty than any store bought product.

Physical Activity and Proper Sleep: Exercise is great for the skin. It promotes good blood flow to the dermis and brings more oxygen to the skin. On the flip side, getting enough sleep is just as necessary for beautiful skin especially as we age. An average adult should get 8 to 9 hours of sleep when possible.

Environment: The outside and inside environment in which you spend your days can affect your skin in many ways. The sun being the most obvious. UVA/UVB rays can do lots of damage to our skin down to the deeper collagen layers. With all the great sun protection choices available, there is no reason not to protect your skin. Wind can dry and chap your skin and smog can leave a thin layer of dirt on your skin; so make sure you moisturize and keep your skin clean. Even air-conditioning and heating can affect the health of your skin.

Heredity: Great skin or skin problems can run in the family. If you get a beautiful complexion from your grandmother, don’t take it for granted. Your skin will still need proper care. The same goes for skin problems. Do not feel like there is nothing you can do. Following the recommendations here and finding a good skin care system can improve or totally alleviate these problems.

Stress: Avoid stress as much as possible. Too much stress can adversely affect your total health including how your skin looks. Practicing natural skin care includes reducing or eliminating stress from your life.

Medications: Certain medications can affect your skin, sometimes resulting in rashes, dry skin or acne. Always consult your doctor if you are taking medications that seem to be changing your skin. Hormonal medications and some antibiotics are examples.
Other tips for a natural skin care lifestyle are:1. Give your body a dry brush exfoliation.Dry brush exfoliation removes dead skin cells and helps to detoxify your skin. Dry brushing also improves lymph and blood circulation. The gentle brushing is also relaxing for your nerves and can help decrease puffiness.2. Try to avoid sugar overload in your diet.Eating sugar is considered one of the major causes of premature aging. Too much sugar in the bloodstream can cause a process to happen known as glycation. Glycation is when a glucose (sugar) molecule attaches to a protein molecule. When this happens, the protein molecule is damaged and a new molecule is formed and is called advanced glycation end-products or AGE’s. AGE’s damage collagen in the skin, cartilage, and ligaments and causes a loss of elasticity. This causes sagging and wrinkles.3. Keep things moving.A sluggish circulation affects your skin by leaving it starved for nutrients. Inactivity can leave you bloated, puffy, increase acne, and encourage cellulite. So if you have a job that leaves you sitting all the time, it is very important to use your breaks and get moving. Talk a couple laps around the office. Join a gym. Get outside on the weekends. Good circulation will improve your skin and your whole body.4. Rev Up Your DigestionA good running digestive system is good for your skin and total well being. People with skin problems often suffer from digestive problems like constipation or an imbalance of good and bad bacteria.To rev up your digestion, try to drink enough water. Water keeps things moving through the colon which is always important. Then make sure to eat enough fiber in your daily diet. In 2002, the National Academy of Sciences Food and Nutrition Board recommended that women, aged 19 to 50 years, need 25 grams of fiber daily and over age 50, 21 grams of fiber. For men, aged 19 to 50 years, 38 grams of fiber is recommended. Men over 50 years, need to include 31 grams of fiber in their diet.To add fiber to your diet, make sure to include whole grain products, cauliflower, apples with skin, nuts and seeds, prunes, bean, legumes and ground flax seed.5. Eat Good FatsGood fats are the essential fatty acids like omega-3 and omega-6. Your body cannot live without these essential fatty acids. EFA’s are needed to make cell membranes, hormones, and other body chemicals. They protect your heart and fight inflammation. EFA’s can help people with dry skin, acne and eczema. Essential fatty acids can be found in cold water fish like salmon or sardines, flaxseed oil, walnut oil, and supplements.A few more steps that you should include in your natural skin care and beauty system are:
Brush your teeth after every meal

Pamper yourself with a weekly facial or steam

Treat yourself to a monthly or more total body treatment

Always protect your skin from the sun and elements

Use natural skin care products

Be happy and confident! A smiling face always shows your inner beauty.
For more skin care advice, please visit Better-Skin-Care.com