Using and Implementing Outdoor News Screens

News is an obsession for many people, whether it’s via newspapers, the internet, mobile phone, TV or radio, most of us devour regular news content throughout the day.

Because of this desire to read news content, many outdoor news screens are being installed in many different types of locations to entertain, inform customers. These news feeds are often intermixed with advertising content to provide a revenue source that can pay for the screens and news content.

Most news screens receive direct feeds from over the internet from news agencies like Reuters, Association Press (AP) or Press Association (PA), but local and more targeted news is offered by many local news organisations.

Weather and sporting news are also provided on these types of screen and provides a reason for people to look out for the screen, hence creating a captivated audience for advertisers.

Most news screens are placed in quite hostile locations, however, such as draughty bus stations or even ferry terminals where spray and excessive temperatures can be a potential problem. Many of these outdoor news screens are in outdoor locations too so they need to be protected from the weather and other outdoor elements.

The TV screens used for providing these news feeds tend to be standard commercial grade screens commonly used for digital signage and other out of home use, few of these screens are designed for outdoor use so they are protected using outdoor LCD enclosures.

Designed to accommodate nearly all major sizes of screen, the LCD enclosure provides all the outdoor protection these screens require to allow them to function outside. They ensure the screen is waterproof whilst also ensuring the internal temperatures of the enclosure are never too high or too low from the optimum for the device-regardless of the ambient conditions.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Promotional Apparel – Facts and Purchasing Tips

Custom printed apparel is a very popular way of advertising your business. Clothing is one of our basic necessities. We cannot go out into the world wearing nothing on right? Similarly, a marketing strategy is not complete without promotional apparel. They really do score you big publicity points.It is said that the early men and women who walked the earth used leaves, grass, fur and leather as clothing materials. They basically just enveloped in it their body to protect themselves from the elements. It is not yet confirmed when humans first started wearing clothes but scientists theorized that it was probably during the time when people traveled from Africa to other parts of the world. It is important to note, however, that style, appearance, and form of clothes are based on many factors like gender, race, religion and social status. Apparel is another term for clothing.Presently, humans wear a variety of apparel. Men wear polo shirts, slacks, pants and shorts. Women usually don dresses, skirts, blouses as polo shirts as well. Children wear basically similar items but may differ in style and size. Corporate apparel may also include sweat shirts, jacket, and even windbreakers. Accessories like footwear, scarves, towels, and caps may also be considered as apparel.The advantages of giving away promotional apparel are:1. Wide Audience Reach – Given the assortment of items, custom printed apparel will surely attract a lot of people’s attention because everyone can wear them. Just imagine well-designed promotional apparel, say a T-shirt for example, worn by most men and women in your own town or city. The rate of publicity of your company will shoot up big time.2. Variety in Styles – Promotional apparel come in different styles that range from formal to casual. You are therefore given the liberty to choose which kind or style best works for you.3. Ease and Comfort – Most custom made apparel is easy to use, clean and maintain. They’re also comfortable to wear.4. Print-ability – One of clothing items’ best qualities is that they are ideal for printing and embroidery. You may choose which method works for you best and apply it to your promotional apparel.5. Durability – They are made to last. You can be sure that your customers and clients will be able to enjoy its benefits for a long time which also means longer advertisement time for you!Are you now excited to get your own set of customized apparel? Read these tips first:1. Plan Your Budget – It is always best to draw up a budget plan first before you settle on any business deal. Know how much you can spend on promotional items so you don’t go overboard.2. Consider the Weather – Before you get a whole batch of shirts or jackets printed try to identify first what time of the year you plan on giving away these items? Will it be during the winter or summer season? If it’s for the chilly season you might want to order long sleeved shirts. However if you plan to have your launching day during summertime you would have to settle for T-shirts that are made of light fabric. The kind of apparel you give out should be in accordance to the present weather.3. Gender Studies – You should also take into account the type of target audience you have. Will they be generally male or female? You might want to choose an article of clothing that would suit both sexes.4. Color Matters – Choose colors that would best suit your company name or logo. While it is fun to experiment on different color schemes you have to be wise about picking a design that would look appealing and eye-catchy.

Why Payday Loans Have a Bad Reputation

Payday loans are the method of choice for millions of consumers whenever a financial emergency arises, as they offer quick cash in times of need, and are easy to apply and qualify for. So why are so many people bashing the payday loan industry? It’s simple, really. They see the unlawful actions of a few and assume that everybody is doing the same things – not disclosing terms, taking advantage of borrowers with usurious (excessive) interest rates, or in some unfortunate cases, requiring money up front; these loans are referred to as “advance fee loans,” which are Internet scams that have snookered hundreds of victims.As with any industry, there will always be some “companies” that seek to mislead customers to make money, all the while giving the industry a black eye. In addition to this, many borrowers take out payday loans without fully comprehending the terms of the loan, which obviously does not make for a positive experience. The fact remains, however, that obtaining a payday loan does not have to be a bad experience. If you research companies thoroughly, deal only with reputable companies with a proven track record, and carefully read the terms of a loan, you will find that obtaining a payday loan is a perfectly safe, manageable means to rectify your financial situation.Let’s examine the reasons why people choose to shy away from payday loans further. First, as previously mentioned, many borrowers are either not informed of the terms of the loan before signing the document, or simply gloss over the terms without fully understanding them. All of a sudden, the borrower finds him/herself in a precarious situation. It is mandated by law that lenders MUST disclose all terms in the loan agreement, including the interest rate and schedule for repayment. By simply reading over your loan agreement before signing it, you can decide whether or not you want to proceed.Secondly, let’s be realistic – the interest rates associated with payday loans are rather sky-high. What one must realize is that you are paying for convenience – you are getting fast money at a much higher interest rate than a regular loan. Whereas approval for a regular loan could take weeks, approval for a payday loan can be almost instantly. Credit does not factor into the decision either, so applicants with bad credit or no credit can get approved – when you consider all these factors, it is not hard to understand why lenders are able to get away with charging high interest rates. A rule of thumb to remember, as you have probably seen elsewhere, is you will be charged $15 for every $100 you borrow. The bottom line is, that if you borrow infrequently and responsibly, payday loans are the ideal short-term solution for a financial emergency.Probably the most unfortunate reason why payday loans get such a bad rap is because many borrowers misuse and/or overuse payday loans. They simply rely on them too much, and use them for unnecessary reasons, such as to go on vacations or purchase expensive things. That is not what payday loans are supposed to be for! Payday loans have an explicit purpose – to provide short-term financial relief for emergency situations – a hospital bill, car problems, etc. Overusing payday loans is another problem, as many borrowers have gotten into situations where they have to roll over loans because they cannot repay them. This results in financial ruin, as finance charges pile up and all of a sudden your financial “emergency” becomes a financial “nightmare”. Again, if you borrow infrequently and responsibly, this can be avoided, and payday loans can be seen for what they are.In conclusion, there is a common thread here – in order to get the full benefit of a payday loan and ensure that your experience is as smooth as possible, the onus is fully on you to make sure you do not either get taken advantage of or plunge yourself further into debt. By dealing with reputable companies, such as industry leaders OneHourCash or PayAdvanceLending, you can avoid being taken advantage of and feel secure knowing you are dealing in good faith. Lastly, by borrowing ONLY for financial emergencies and not for unnecessary things you can live without, you will be able to avoid any further debt and the despair that comes along with it. It is up to you – do your research, and make the right decisions.