Things to Know About Small Business Online Advertising

Small businesses are the heart of every country. Almost every one of us has a tendency to buy your car from the same car dealer as your parents or your friends even if it a local retailer you know of or to shop at the same neighborhood store every week. Consequently, most of the jobs in our economy come from these small business owners. However, there are some cases wherein many of these business owners fail within their first year of business. The major reason for this is the lack of proper advertising and marketing strategies.It is quite obvious that small business owners do not have a budget to launch a large scale advertising campaign. However, internet is a cheap and effective method of advertising since it can reach to a huge audience and thus can help in increasing your business to a large extent. Just like advertising in newspapers of your region to attract local consumers, even in internet you have to find out the websites and search engines that are mostly used by the people in your locality and region. This can be a bit time consuming but there are some websites that are aimed at a particular geographical area. Thus if you aim at such websites your work is greatly reduced.Just like newspaper, there are classifies ads even on the internet. These are one of the cheapest ways to advertise online. For effective small business online advertising, you have to be a good copywriter in order to create effective and attractive ads that will be noticed by the users. Another very effective method is to send personal emails.You can rent email lists from various companies and select the recipients according the geographical area and other demographics. However, you need to supply an attractive headline which will cause the recipient to open your mail and read your advertisement.There are different ways in which online advertisements are paid. There are some banner ads that are put up in popular blogs and other websites. These ads are paid for each time they are clicked and viewed. Clicking on the banner will lead the user to the website of the product. Sometimes depending on the keyword these advertisements are placed on websites that are related to the keyword. For instance if you are florist and are advertising for your shop you can place your ad in websites that are related to flowers and buying flowers. However, there are some advertisements that are paid for each time they are simply put up online.Unlike big and established companies, small business owners are mostly new to the area of online advertising. There are some companies that are specialized in small business online advertising. You can take help from these services in the beginning in order to understand the advertising and marketing strategies in online market.They might even help you in drafting your advertisements in an attractive way that will definitely attract online users. It is necessary to create advertisements that have bright colors and graphics which can be easily seen among all the other ads.

Business Capital Solutions In Canada: Accessing Proper Cash Flow & Commercial Financing

Business capital requirements in Canada often boil down to some basic truths the business owner/financial mgr/entrepreneur needs to address when it comes to financing for businesses.

One of those truths? Knowing the true state of their financial condition and what financing they do and don’t qualify for when it comes to meeting commercial lending requirements in Canadian business.

Business Loans In Canada

Whether you are smaller or start-up firm looking for information on how to get a business loan or a larger established firm looking for growth financing or acquisition opportunities we’re highlighting 3 mistakes that commercial loan seekers like your company need to avoid making when addressing, sourcing and negotiating your cash flow / working capital and commercial financing needs.

1. Understand the true condition of your company finances – These are almost always successful addressed when you spend time on your financials and understand how your financial statements reflect your access to commercial loans & business credit in general

2. Ensure you have a plan in place for sales growth and financial needs as it relates to commercial financing

3. Understand that actual hard facts about cash flow which is, of course, the lifeblood of your company

Can you honestly answer or feel positive about all those 3 points. If so, pass Go and collect $ 100.00!

A good way to address your company’s finance plans is to ensure you understand growth finance solutions, as well as how to manage in a downturn – i.e. not growing, losing money, etc; It’s never fun to fund yourself in an economic or industry downturn such as the COVID pandemic of 2020!

When we talk to clients of new or established businesses it seems they are almost always talking about sales, so the ability to understand and focus on the differences in their profits and cash fluctuations is key.

How do cash flow and sales plans and projections affect the type of financing you require? For one thing sales growth usually starts out by consuming your cash, not generating it. A poor finance plan will drag your business down and addressing financing simply gets tougher and tougher.

Three basics always emerge when it comes to your search for the right business capital and financing.

1. The amount of financing you need

2. The type of financing (debt/cash flow/asset monetization) The business loan interest rate will be dramatically affected by whether you choose traditional or alternative financing solutions. Private business loans in Canada come from non regulated commercial finance companies most often known as ‘ alternative lenders ‘. These lenders are typically highly specialized in one ‘ niche ‘ of business financing and may be Canadian firms or branches of U.S. banks and non-bank lenders

3. How the financing is structured to be manageable with your day to day operations

What Finance Company In Canada Can Meet Your Borrowing Needs & Why Is Capital Important In Business

Let’s identify and break down key financings your firm should know about and understand if they are applicable and achievable to your business. They include:

A/R Financing / Factoring / Confidential Receivable Finance

Inventory finance / floor planning / retail inventory

Working Capital term loans

Unsecured cash flow loans

Merchant working capital loans/advances – these loans are geared toward short term cash needs and are typically one year in duration. Loan amounts are typically 15-20% of your annual sales revenues.

Royalty finance

Asset based non bank business lines of credit

Tax credit financing (SR&ED bridge loans)

Equipment Leasing / Sale leasebacks – Equipment financing in Canada is used by almost 80% of all companies looking to acquire new, and used, assets.

Govt Guaranteed Small Business Loan program – Government Loans in Canada are sometimes referred to as ‘ SBL’, aka Note: BDC Finance solutions are available from this Canadian non-bricks and morter crown corporation. A small business loan via the government-guaranteed loan program comes with true flexibility around term loan duration, market rates, no pre payment penalties, and of course the low personal guarantee that is required by borrowers. These two ‘ government ‘ loan solutions are often perfect for financing a new business.

If you’re focused on not making mistakes in your business finance needs and want to capitalize on the solutions your competitors are probably already using seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist you with your cash flow and commercial financing needs.

Stan has had a successful career with some of the world’s largest and most successful corporations.

His employers over the last 25 years were, ASHLAND OIL, ( 1977-1980) DIGITAL EQUIPMENT CORPORATION, ( 1980-1990) ) CABLE & WIRELESS PLC,( 1991 -1993) ) AND HEWLETT PACKARD ( 1994-2004 ) In 2004 Stan founded 7 PARK AVENUE FINANCIAL – He is an expert in Canadian Business Financing.

Why Payday Loans Have a Bad Reputation

Payday loans are the method of choice for millions of consumers whenever a financial emergency arises, as they offer quick cash in times of need, and are easy to apply and qualify for. So why are so many people bashing the payday loan industry? It’s simple, really. They see the unlawful actions of a few and assume that everybody is doing the same things – not disclosing terms, taking advantage of borrowers with usurious (excessive) interest rates, or in some unfortunate cases, requiring money up front; these loans are referred to as “advance fee loans,” which are Internet scams that have snookered hundreds of victims.As with any industry, there will always be some “companies” that seek to mislead customers to make money, all the while giving the industry a black eye. In addition to this, many borrowers take out payday loans without fully comprehending the terms of the loan, which obviously does not make for a positive experience. The fact remains, however, that obtaining a payday loan does not have to be a bad experience. If you research companies thoroughly, deal only with reputable companies with a proven track record, and carefully read the terms of a loan, you will find that obtaining a payday loan is a perfectly safe, manageable means to rectify your financial situation.Let’s examine the reasons why people choose to shy away from payday loans further. First, as previously mentioned, many borrowers are either not informed of the terms of the loan before signing the document, or simply gloss over the terms without fully understanding them. All of a sudden, the borrower finds him/herself in a precarious situation. It is mandated by law that lenders MUST disclose all terms in the loan agreement, including the interest rate and schedule for repayment. By simply reading over your loan agreement before signing it, you can decide whether or not you want to proceed.Secondly, let’s be realistic – the interest rates associated with payday loans are rather sky-high. What one must realize is that you are paying for convenience – you are getting fast money at a much higher interest rate than a regular loan. Whereas approval for a regular loan could take weeks, approval for a payday loan can be almost instantly. Credit does not factor into the decision either, so applicants with bad credit or no credit can get approved – when you consider all these factors, it is not hard to understand why lenders are able to get away with charging high interest rates. A rule of thumb to remember, as you have probably seen elsewhere, is you will be charged $15 for every $100 you borrow. The bottom line is, that if you borrow infrequently and responsibly, payday loans are the ideal short-term solution for a financial emergency.Probably the most unfortunate reason why payday loans get such a bad rap is because many borrowers misuse and/or overuse payday loans. They simply rely on them too much, and use them for unnecessary reasons, such as to go on vacations or purchase expensive things. That is not what payday loans are supposed to be for! Payday loans have an explicit purpose – to provide short-term financial relief for emergency situations – a hospital bill, car problems, etc. Overusing payday loans is another problem, as many borrowers have gotten into situations where they have to roll over loans because they cannot repay them. This results in financial ruin, as finance charges pile up and all of a sudden your financial “emergency” becomes a financial “nightmare”. Again, if you borrow infrequently and responsibly, this can be avoided, and payday loans can be seen for what they are.In conclusion, there is a common thread here – in order to get the full benefit of a payday loan and ensure that your experience is as smooth as possible, the onus is fully on you to make sure you do not either get taken advantage of or plunge yourself further into debt. By dealing with reputable companies, such as industry leaders OneHourCash or PayAdvanceLending, you can avoid being taken advantage of and feel secure knowing you are dealing in good faith. Lastly, by borrowing ONLY for financial emergencies and not for unnecessary things you can live without, you will be able to avoid any further debt and the despair that comes along with it. It is up to you – do your research, and make the right decisions.