Small businesses are the heart of every country. Almost every one of us has a tendency to buy your car from the same car dealer as your parents or your friends even if it a local retailer you know of or to shop at the same neighborhood store every week. Consequently, most of the jobs in our economy come from these small business owners. However, there are some cases wherein many of these business owners fail within their first year of business. The major reason for this is the lack of proper advertising and marketing strategies.It is quite obvious that small business owners do not have a budget to launch a large scale advertising campaign. However, internet is a cheap and effective method of advertising since it can reach to a huge audience and thus can help in increasing your business to a large extent. Just like advertising in newspapers of your region to attract local consumers, even in internet you have to find out the websites and search engines that are mostly used by the people in your locality and region. This can be a bit time consuming but there are some websites that are aimed at a particular geographical area. Thus if you aim at such websites your work is greatly reduced.Just like newspaper, there are classifies ads even on the internet. These are one of the cheapest ways to advertise online. For effective small business online advertising, you have to be a good copywriter in order to create effective and attractive ads that will be noticed by the users. Another very effective method is to send personal emails.You can rent email lists from various companies and select the recipients according the geographical area and other demographics. However, you need to supply an attractive headline which will cause the recipient to open your mail and read your advertisement.There are different ways in which online advertisements are paid. There are some banner ads that are put up in popular blogs and other websites. These ads are paid for each time they are clicked and viewed. Clicking on the banner will lead the user to the website of the product. Sometimes depending on the keyword these advertisements are placed on websites that are related to the keyword. For instance if you are florist and are advertising for your shop you can place your ad in websites that are related to flowers and buying flowers. However, there are some advertisements that are paid for each time they are simply put up online.Unlike big and established companies, small business owners are mostly new to the area of online advertising. There are some companies that are specialized in small business online advertising. You can take help from these services in the beginning in order to understand the advertising and marketing strategies in online market.They might even help you in drafting your advertisements in an attractive way that will definitely attract online users. It is necessary to create advertisements that have bright colors and graphics which can be easily seen among all the other ads.

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

Having a beautiful garden filled with flowers or even some plants, shrubs and trees, there would still be something missing. Garden fountains are what you must be missing. There are many designs for these fountains, ranging from ornamental statues, platform and wall-types. Fountains are beautiful accents for your garden plus they make a soothing water sound that freshens up your tired mind. For a huge garden you may want to go for bug garden fountains as well to complement its size. For the small gardens you can go for free-standing one or a statue fountain. Fountains can have waterfall that look really classy in the garden. You may also install a fountain with a small pond in your garden, with fishes in it. The water pond kind of fountain you can have a statue that may be used as the centerpiece in the garden. The exterior of the house will add an aesthetic sense to the outdoors and the fountains can be the central focus of the garden.When choosing a garden fountain for your garden or yard, be sure to pick one that is alright with your environment. If you’re in a place wherein the weather changes drastically then a heavy, stone-carved fountain can be the best for you. These fountains are difficult or impossible to store for the winter months. Different weather temperature can cause your fountain to crack and spill the water left inside. Another thing to consider whenever planning on putting up a garden fountain is its water capacity and its pump. To get the best results you can choose the fountains that pump five gallons every minute.There are several different themes available for your garden fountain. You can make garden fountains as basis for your garden theme. There are fountains that have themes such as animals, flowers, birds and/or plants. There are fountains with statues of people, fairy and/or angels. You can make garden themes based on such statues. If you want to decide on a theme for your garden, you may sprinkle different accessories in the garden such as glowing stars, wind-chimes, and many others. An angel fountain in the garden that has a bit of accessories and beautiful flowers will truly make your garden.There is nothing more refreshing compared to the sound of soothing water in a beautiful atmosphere. Life can get too tiring, and it is wonderful to simply get away from it within a beautiful environment. The fountain history goes back to the Babylonians. Originally, they were symbol of property. A fountain was used as the main piece in their hanging gardens.Garden fountains are beautiful and great additions that may add serenity to just about every garden or an outdoor patio. When picking a fountain, you may want it to last a long time in addition to being the centerpiece in your garden. With so many different kinds of fountains available, it could be very difficult to decide which one that’s ideal for your garden.