Online Business Education – The Truth About Web Site Design For Affiliate Marketing Success

When you have registered as an online affiliate with a merchant, you know that your next step is to start promoting the affiliate product. The promotion campaign is done by generating traffic to your affiliate web page. When you have worked hard to drive traffic to your site, you want to make sure it will convert the visitors into your customers. How do you do that? This article will share some common truth about good web site design for you to make money from your affiliate program.The first thing you have to consider for your web page is ease of access to information. Good site navigation planning, precise location indicators, clear linked text and a well organized structure all contribute to making information easy to find for a wide range of different users.You have to bear in mind that many of your visitors are new internet users thus inexperienced. It may be necessary to include explanations of the things you consider self explanatory. For example, an internet newbie may need an explanation of how to use a drop down menu. The goal here is to make is as easy as possible for people to use your web site. You do not want your visitor to get confused and leave your page causing you to loose your sale.For new or experienced internet marketers, one of the online business educations you will learn is on web site design. The objective of a good web page is to convert the visitors into a customer. We want to minimize any distraction or confusion for the user. In order to do that, it is a good idea to provide explanation for the different tools and menus on your web site. What we want is for the users to be comfortable navigating around our site until a point when they are ready to buy from us.

Online Marketing Your Home Business With Google AdWords PPC – Practical Do’s and Don’ts

There are many ways to marketing your home business online. Whether you are a season internet marketer or a newbie, it is always good to review some practical tips regarding your online marketing efforts. Whether it is articles, videos, Facebook, MySpace, YouTube, Bing, Yahoo or Google, marketing online requires some basic principles to ensure that you are executing your campaigns in an effective manner.We are going to focus on some practical do’s and don’ts when it comes to marketing via Google AdWords PPC.Let’s start with the Don’ts.

Don’t: Start using Google PPC without gaining knowledge. I know, this sounds like a no-brainer, but you’d be surprised at the number of people that think “I’m smart enough, I’ll figure it out”. These are the same people that run through all the money they had with nothing to show for it. There are plenty of resources online that will get you up to speed on the in’s and out’s at basic level so you can go into PPC with a solid foundational understanding of how it works. Google has some good, free online training. There’s also Perry Marshall’s Definitive Guide To Google AdWords that will take your knowledge even further.

Don’t: Start without reviewing Google’s Advertising Terms Of Service. Recently Google has been cracking down on violators of its terms of service. It is important that you understand what is and what is not allowed with Google. Chances are that if you violate these terms, you will be suspended and in some cases, banned from advertising on Google.

Don’t: Market duplicate websites. Google has a very complex algorithm that calculates the quality of your website. One thing that is known is that this algorithm takes into account whether the content on your website is duplicate. If you are going to market via Google PPC, make sure that you have a unique website with content that is unique.
Okay, now that we know some of the don’ts, lets look at some of the Do’s.

Do: Keyword Research. Before you initiate any campaigns, the first thing you want to do is your keyword research. Find out what keywords you want to target that your potential buyers are using to search for you. Without the right keywords, you might get some traffic, but it will not be the right traffic. You want certain type of people visiting your website, you want to attract your target market. There are some free keyword tools that Google provides including Insights, Trends and External keyword research tool. You can also purchase some more elaborate keyword research tools online. Don’t underestimate the importance of this very basic step!

Do: Competitive Research. It’s always good to do competitive research. Find out what your competitors are doing. Review the top ads in your market, the ones that continue to appear at the top of the list, day after day, week after week. Take a look at their website. How does their ad tie back to their website? Put yourself in the shoes of the buyer, What about their ad attracted you? Did the website make sense after you clicked on the ad?

Do: Test, Test, Test. The most successful PPC marketers constantly test their ad copy and websites. Always have two or more versions of your ads running so you can split-test to find the best performing ad. Once you do that, make another small tweak and test again. Keep making minor improvements, but more importantly…

Do: Analyze Your Results. The only way you are going to make any sense of testing is if you analyze your results. PPC marketing involves a lot of analysis. Constantly testing means constantly analyzing your results so you can move forward with the best performing modifications. Google provides reporting, charting, trending that will provide you with the tools you need to do some thorough analysis.

Do: Track Your Results. Always track what works and what doesn’t work. Don’t forget that you are in this to make a profit. What good is a great ad, great website, great product, if you can’t track what does and what doesn’t make sales?
Google PPC marketing is a force in the internet marketing world. There are plenty of people that have made tons of money using this method of advertising. Always remember to diversify your efforts, make sure that you’re marketing strategy includes PPC but does not completely rely on it. Treat your marketing strategy as you would your investment portfolio. Diversify, diversify, diversify. Just be sure to follow the practical do’s and don’ts when dealing with Google PPC.

What We Have Here Is A Failure To Communicate

The results of this past election proved once again that the Democrats had a golden opportunity to capitalize on the failings of the Trump Presidency but, fell short of a nation wide mandate. A mandate to seize the gauntlet of the progressive movement that Senator Sanders through down a little over four years ago. The opportunities were there from the very beginning even before this pandemic struck. In their failing to educate the public of the consequences of continued Congressional gridlock, conservatism, and what National Economic Reform’s Ten Articles of Confederation would do led to the results that are playing out today.. More Congressional gridlock, more conservatism and more suffering of millions of Americans are the direct consequences of the Democrats failure to communicate and educate the public. Educate the public that a progressive agenda is necessary to pull the United States out of this Pandemic, and restore this nations health and vitality.

It was the DNC’s intent in this election to only focus on the Trump Administration. They failed to grasp the urgency of the times. They also failed to communicate with the public about the dire conditions millions have been and still are facing even before the Pandemic. The billions of dollars funneled into campaign coffers should have been used to educate the voting public that creating a unified coalition would bring sweeping reforms that are so desperately needed. The reality of what transpired in a year and a half of political campaigning those billions of dollars only created more animosity and division polarizing one extreme over another.

One can remember back in 1992 Ross Perot used his own funds to go on national TV to educate the public on the dire ramifications of not addressing our national debt. That same approach should have been used during this election cycle. By using the medium of television to communicate and educate the public is the most effective way in communicating and educating the public. Had the Biden campaign and the DNC used their resources in this way the results we ae seeing today would have not created the potential for more gridlock in our government. The opportunity was there to educate the public of safety protocols during the siege of this pandemic and how National Economic Reform’s Ten Articles of Confederation provides the necessary progressive reforms that will propel the United States out of the abyss of debt and restore our economy. Restoring our economy so that every American will have the means and the availability of financial and economic security.

The failure of the Democratic party since 2016 has been recruiting a Presidential Candidate who many felt was questionable and more conservative signals that the results of today has not met with the desired results the Democratic party wanted. Then again? By not fully communicating and not educating the public on the merits of a unified progressive platform has left the United States transfixed in our greatest divides since the Civil War. This writers support of Senator Bernie Sanders is well documented. Since 2015 he has laid the groundwork for progressive reforms. He also has the foundations on which these reforms can deliver the goods as they say. But, what did the DNC do, they purposely went out of their way to engineer a candidate who was more in tune with the status-quo of the DNC. They failed to communicate to the public in educating all of us on the ways our lives would be better served with a progressive agenda that was the benchmark of Senators Sanders Presidential campaign and his Our Revolution movement. And this is way there is still really no progress in creating a less toxic environment in Washington and around the country.