Promotional Apparel – Facts and Purchasing Tips

Custom printed apparel is a very popular way of advertising your business. Clothing is one of our basic necessities. We cannot go out into the world wearing nothing on right? Similarly, a marketing strategy is not complete without promotional apparel. They really do score you big publicity points.It is said that the early men and women who walked the earth used leaves, grass, fur and leather as clothing materials. They basically just enveloped in it their body to protect themselves from the elements. It is not yet confirmed when humans first started wearing clothes but scientists theorized that it was probably during the time when people traveled from Africa to other parts of the world. It is important to note, however, that style, appearance, and form of clothes are based on many factors like gender, race, religion and social status. Apparel is another term for clothing.Presently, humans wear a variety of apparel. Men wear polo shirts, slacks, pants and shorts. Women usually don dresses, skirts, blouses as polo shirts as well. Children wear basically similar items but may differ in style and size. Corporate apparel may also include sweat shirts, jacket, and even windbreakers. Accessories like footwear, scarves, towels, and caps may also be considered as apparel.The advantages of giving away promotional apparel are:1. Wide Audience Reach – Given the assortment of items, custom printed apparel will surely attract a lot of people’s attention because everyone can wear them. Just imagine well-designed promotional apparel, say a T-shirt for example, worn by most men and women in your own town or city. The rate of publicity of your company will shoot up big time.2. Variety in Styles – Promotional apparel come in different styles that range from formal to casual. You are therefore given the liberty to choose which kind or style best works for you.3. Ease and Comfort – Most custom made apparel is easy to use, clean and maintain. They’re also comfortable to wear.4. Print-ability – One of clothing items’ best qualities is that they are ideal for printing and embroidery. You may choose which method works for you best and apply it to your promotional apparel.5. Durability – They are made to last. You can be sure that your customers and clients will be able to enjoy its benefits for a long time which also means longer advertisement time for you!Are you now excited to get your own set of customized apparel? Read these tips first:1. Plan Your Budget – It is always best to draw up a budget plan first before you settle on any business deal. Know how much you can spend on promotional items so you don’t go overboard.2. Consider the Weather – Before you get a whole batch of shirts or jackets printed try to identify first what time of the year you plan on giving away these items? Will it be during the winter or summer season? If it’s for the chilly season you might want to order long sleeved shirts. However if you plan to have your launching day during summertime you would have to settle for T-shirts that are made of light fabric. The kind of apparel you give out should be in accordance to the present weather.3. Gender Studies – You should also take into account the type of target audience you have. Will they be generally male or female? You might want to choose an article of clothing that would suit both sexes.4. Color Matters – Choose colors that would best suit your company name or logo. While it is fun to experiment on different color schemes you have to be wise about picking a design that would look appealing and eye-catchy.

Using and Implementing Outdoor News Screens

News is an obsession for many people, whether it’s via newspapers, the internet, mobile phone, TV or radio, most of us devour regular news content throughout the day.

Because of this desire to read news content, many outdoor news screens are being installed in many different types of locations to entertain, inform customers. These news feeds are often intermixed with advertising content to provide a revenue source that can pay for the screens and news content.

Most news screens receive direct feeds from over the internet from news agencies like Reuters, Association Press (AP) or Press Association (PA), but local and more targeted news is offered by many local news organisations.

Weather and sporting news are also provided on these types of screen and provides a reason for people to look out for the screen, hence creating a captivated audience for advertisers.

Most news screens are placed in quite hostile locations, however, such as draughty bus stations or even ferry terminals where spray and excessive temperatures can be a potential problem. Many of these outdoor news screens are in outdoor locations too so they need to be protected from the weather and other outdoor elements.

The TV screens used for providing these news feeds tend to be standard commercial grade screens commonly used for digital signage and other out of home use, few of these screens are designed for outdoor use so they are protected using outdoor LCD enclosures.

Designed to accommodate nearly all major sizes of screen, the LCD enclosure provides all the outdoor protection these screens require to allow them to function outside. They ensure the screen is waterproof whilst also ensuring the internal temperatures of the enclosure are never too high or too low from the optimum for the device-regardless of the ambient conditions.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.