Promotional Apparel – Facts and Purchasing Tips

Custom printed apparel is a very popular way of advertising your business. Clothing is one of our basic necessities. We cannot go out into the world wearing nothing on right? Similarly, a marketing strategy is not complete without promotional apparel. They really do score you big publicity points.It is said that the early men and women who walked the earth used leaves, grass, fur and leather as clothing materials. They basically just enveloped in it their body to protect themselves from the elements. It is not yet confirmed when humans first started wearing clothes but scientists theorized that it was probably during the time when people traveled from Africa to other parts of the world. It is important to note, however, that style, appearance, and form of clothes are based on many factors like gender, race, religion and social status. Apparel is another term for clothing.Presently, humans wear a variety of apparel. Men wear polo shirts, slacks, pants and shorts. Women usually don dresses, skirts, blouses as polo shirts as well. Children wear basically similar items but may differ in style and size. Corporate apparel may also include sweat shirts, jacket, and even windbreakers. Accessories like footwear, scarves, towels, and caps may also be considered as apparel.The advantages of giving away promotional apparel are:1. Wide Audience Reach – Given the assortment of items, custom printed apparel will surely attract a lot of people’s attention because everyone can wear them. Just imagine well-designed promotional apparel, say a T-shirt for example, worn by most men and women in your own town or city. The rate of publicity of your company will shoot up big time.2. Variety in Styles – Promotional apparel come in different styles that range from formal to casual. You are therefore given the liberty to choose which kind or style best works for you.3. Ease and Comfort – Most custom made apparel is easy to use, clean and maintain. They’re also comfortable to wear.4. Print-ability – One of clothing items’ best qualities is that they are ideal for printing and embroidery. You may choose which method works for you best and apply it to your promotional apparel.5. Durability – They are made to last. You can be sure that your customers and clients will be able to enjoy its benefits for a long time which also means longer advertisement time for you!Are you now excited to get your own set of customized apparel? Read these tips first:1. Plan Your Budget – It is always best to draw up a budget plan first before you settle on any business deal. Know how much you can spend on promotional items so you don’t go overboard.2. Consider the Weather – Before you get a whole batch of shirts or jackets printed try to identify first what time of the year you plan on giving away these items? Will it be during the winter or summer season? If it’s for the chilly season you might want to order long sleeved shirts. However if you plan to have your launching day during summertime you would have to settle for T-shirts that are made of light fabric. The kind of apparel you give out should be in accordance to the present weather.3. Gender Studies – You should also take into account the type of target audience you have. Will they be generally male or female? You might want to choose an article of clothing that would suit both sexes.4. Color Matters – Choose colors that would best suit your company name or logo. While it is fun to experiment on different color schemes you have to be wise about picking a design that would look appealing and eye-catchy.

Finance Debt Consolidation – Evoke – Invoke – and Revoke the Debt

EvokeFixing in the marsh of financial debts is more or less an open secret. It is not the folly of individuals that they come under the subjugation of loan plans. Nevertheless, scarcity of finance makes individuals to leap out for loan assistance. And, by and by, unstopping availing loans inadequately, shows a person under the debt grave. For, lending authority of the UK has emerged with a solution of finance debt consolidation. Hereby, an individual has to deal in with a single lender for all of his pending dues.InvokeMany options of availing the facility of the finance debt consolidation are thrown open ways for the borrowers. In some of these lending option collateral pledging keep centre stage, whereas some of these, contain no such placing pledging. Both of these lending programs are planned at to solve the debt crux. Need is only of the right approach to the program and rest of the works is of financial experts. Yes, these experts give their best first hand knowledge about the finance debt consolidation plan to the aspirants.RevokeApplying for a finance debt consolidation online gives an individual the convenience to get instant and cheap rate dealing. A candidate accesses through internet from his office, home, or from any cyber café, and browse number of online financing websites at a time. These sites work round the clock. There are a number of loan professionals staff available, who screen borrowers’ application form and work out to find the most apt and suitable loan deal to them.Apart from this, individuals under the adversity of bad credit history too, can avail the facility of finance debt consolidation. The financing effectively merge ones various outstanding debts to make them in a single debt unit and lowers down the overall interest rate in most of the cases.As the repayment term is extended since one procures a new loan, individuals end up paying low monthly instalments. If a person can take the risk on ones property, if the person has to obtain secured finance debt consolidation, the person will get even lesser interest rate and a comparatively longer repayment terms.

Alternative Financing Vs. Venture Capital: Which Option Is Best for Boosting Working Capital?

There are several potential financing options available to cash-strapped businesses that need a healthy dose of working capital. A bank loan or line of credit is often the first option that owners think of – and for businesses that qualify, this may be the best option.

In today’s uncertain business, economic and regulatory environment, qualifying for a bank loan can be difficult – especially for start-up companies and those that have experienced any type of financial difficulty. Sometimes, owners of businesses that don’t qualify for a bank loan decide that seeking venture capital or bringing on equity investors are other viable options.

But are they really? While there are some potential benefits to bringing venture capital and so-called “angel” investors into your business, there are drawbacks as well. Unfortunately, owners sometimes don’t think about these drawbacks until the ink has dried on a contract with a venture capitalist or angel investor – and it’s too late to back out of the deal.

Different Types of Financing

One problem with bringing in equity investors to help provide a working capital boost is that working capital and equity are really two different types of financing.

Working capital – or the money that is used to pay business expenses incurred during the time lag until cash from sales (or accounts receivable) is collected – is short-term in nature, so it should be financed via a short-term financing tool. Equity, however, should generally be used to finance rapid growth, business expansion, acquisitions or the purchase of long-term assets, which are defined as assets that are repaid over more than one 12-month business cycle.

But the biggest drawback to bringing equity investors into your business is a potential loss of control. When you sell equity (or shares) in your business to venture capitalists or angels, you are giving up a percentage of ownership in your business, and you may be doing so at an inopportune time. With this dilution of ownership most often comes a loss of control over some or all of the most important business decisions that must be made.

Sometimes, owners are enticed to sell equity by the fact that there is little (if any) out-of-pocket expense. Unlike debt financing, you don’t usually pay interest with equity financing. The equity investor gains its return via the ownership stake gained in your business. But the long-term “cost” of selling equity is always much higher than the short-term cost of debt, in terms of both actual cash cost as well as soft costs like the loss of control and stewardship of your company and the potential future value of the ownership shares that are sold.

Alternative Financing Solutions

But what if your business needs working capital and you don’t qualify for a bank loan or line of credit? Alternative financing solutions are often appropriate for injecting working capital into businesses in this situation. Three of the most common types of alternative financing used by such businesses are:

1. Full-Service Factoring – Businesses sell outstanding accounts receivable on an ongoing basis to a commercial finance (or factoring) company at a discount. The factoring company then manages the receivable until it is paid. Factoring is a well-established and accepted method of temporary alternative finance that is especially well-suited for rapidly growing companies and those with customer concentrations.

2. Accounts Receivable (A/R) Financing – A/R financing is an ideal solution for companies that are not yet bankable but have a stable financial condition and a more diverse customer base. Here, the business provides details on all accounts receivable and pledges those assets as collateral. The proceeds of those receivables are sent to a lockbox while the finance company calculates a borrowing base to determine the amount the company can borrow. When the borrower needs money, it makes an advance request and the finance company advances money using a percentage of the accounts receivable.

3. Asset-Based Lending (ABL) – This is a credit facility secured by all of a company’s assets, which may include A/R, equipment and inventory. Unlike with factoring, the business continues to manage and collect its own receivables and submits collateral reports on an ongoing basis to the finance company, which will review and periodically audit the reports.

In addition to providing working capital and enabling owners to maintain business control, alternative financing may provide other benefits as well:

It’s easy to determine the exact cost of financing and obtain an increase.
Professional collateral management can be included depending on the facility type and the lender.
Real-time, online interactive reporting is often available.
It may provide the business with access to more capital.
It’s flexible – financing ebbs and flows with the business’ needs.
It’s important to note that there are some circumstances in which equity is a viable and attractive financing solution. This is especially true in cases of business expansion and acquisition and new product launches – these are capital needs that are not generally well suited to debt financing. However, equity is not usually the appropriate financing solution to solve a working capital problem or help plug a cash-flow gap.

A Precious Commodity

Remember that business equity is a precious commodity that should only be considered under the right circumstances and at the right time. When equity financing is sought, ideally this should be done at a time when the company has good growth prospects and a significant cash need for this growth. Ideally, majority ownership (and thus, absolute control) should remain with the company founder(s).

Alternative financing solutions like factoring, A/R financing and ABL can provide the working capital boost many cash-strapped businesses that don’t qualify for bank financing need – without diluting ownership and possibly giving up business control at an inopportune time for the owner. If and when these companies become bankable later, it’s often an easy transition to a traditional bank line of credit. Your banker may be able to refer you to a commercial finance company that can offer the right type of alternative financing solution for your particular situation.

Taking the time to understand all the different financing options available to your business, and the pros and cons of each, is the best way to make sure you choose the best option for your business. The use of alternative financing can help your company grow without diluting your ownership. After all, it’s your business – shouldn’t you keep as much of it as possible?