Best in Class Finance Functions For Police Forces

Background

Police funding has risen by £4.8 billion and 77 per cent (39 per cent in real terms) since 1997. However the days where forces have enjoyed such levels of funding are over.

Chief Constables and senior management recognize that the annual cycle of looking for efficiencies year-on-year is not sustainable, and will not address the cash shortfall in years to come.
Facing slower funding growth and real cash deficits in their budgets, the Police Service must adopt innovative strategies which generate the productivity and efficiency gains needed to deliver high quality policing to the public.

The step-change in performance required to meet this challenge will only be achieved if the police service fully embraces effective resource management and makes efficient and productive use of its technology, partnerships and people.

The finance function has an essential role to play in addressing these challenges and supporting Forces’ objectives economically and efficiently.

Challenge

Police Forces tend to nurture a divisional and departmental culture rather than a corporate one, with individual procurement activities that do not exploit economies of scale. This is in part the result of over a decade of devolving functions from the center to the.divisions.

In order to reduce costs, improve efficiency and mitigate against the threat of “top down” mandatory, centrally-driven initiatives, Police Forces need to set up a corporate back office and induce behavioral change. This change must involve compliance with a corporate culture rather than a series of silos running through the organization.

Developing a Best in Class Finance Function

Traditionally finance functions within Police Forces have focused on transactional processing with only limited support for management information and business decision support. With a renewed focus on efficiencies, there is now a pressing need for finance departments to transform in order to add greater value to the force but with minimal costs.

1) Aligning to Force Strategy

As Police Forces need finance to function, it is imperative that finance and operations are closely aligned. This collaboration can be very powerful and help deliver significant improvements to a Force, but in order to achieve this model, there are many barriers to overcome. Finance Directors must look at whether their Force is ready for this collaboration, but more importantly, they must consider whether the Force itself can survive without it.

Finance requires a clear vision that centers around its role as a balanced business partner. However to achieve this vision a huge effort is required from the bottom up to understand the significant complexity in underlying systems and processes and to devise a way forward that can work for that particular organization.

The success of any change management program is dependent on its execution. Change is difficult and costly to execute correctly, and often, Police Forces lack the relevant experience to achieve such change. Although finance directors are required to hold appropriate professional qualifications (as opposed to being former police officers as was the case a few years ago) many have progressed within the Public Sector with limited opportunities for learning from and interaction with best in class methodologies. In addition cultural issues around self-preservation can present barriers to change.

Whilst it is relatively easy to get the message of finance transformation across, securing commitment to embark on bold change can be tough. Business cases often lack the quality required to drive through change and even where they are of exceptional quality senior police officers often lack the commercial awareness to trust them.

2) Supporting Force Decisions

Many Finance Directors are keen to develop their finance functions. The challenge they face is convincing the rest of the Force that the finance function can add value – by devoting more time and effort to financial analysis and providing senior management with the tools to understand the financial implications of major strategic decisions.

Maintaining Financial Controls and Managing Risk

Sarbanes Oxley, International Financial Reporting Standards (IFRS), Basel II and Individual Capital Assessments (ICA) have all put financial controls and reporting under the spotlight in the private sector. This in turn is increasing the spotlight on financial controls in the public sector.

A ‘Best in Class’ Police Force finance function will not just have the minimum controls to meet the regulatory requirements but will evaluate how the legislation and regulations that the finance function are required to comply with, can be leveraged to provide value to the organization. Providing strategic information that will enable the force to meet its objectives is a key task for a leading finance function.

3) Value to the Force

The drive for development over the last decade or so, has moved decision making to the Divisions and has led to an increase in costs in the finance function. Through utilizing a number of initiatives in a program of transformation, a Force can leverage up to 40% of savings on the cost of finance together with improving the responsiveness of finance teams and the quality of financial information. These initiatives include:

Centralization

By centralizing the finance function, a Police Force can create centers of excellence where industry best practice can be developed and shared. This will not only re-empower the department, creating greater independence and objectivity in assessing projects and performance, but also lead to more consistent management information and a higher degree of control. A Police Force can also develop a business partner group to act as strategic liaisons to departments and divisions. The business partners would, for example, advise on how the departmental and divisional commanders can meet the budget in future months instead of merely advising that the budget has been missed for the previous month.

With the mundane number crunching being performed in a shared service center, finance professionals will find they now have time to act as business partners to divisions and departments and focus on the strategic issues.

The cultural impact on the departments and divisional commanders should not be underestimated. Commanders will be concerned that:

o Their budgets will be centralized
o Workloads would increase
o There will be limited access to finance individuals
o There will not be on site support

However, if the centralized shared service center is designed appropriately none of the above should apply. In fact from centralization under a best practice model, leaders should accrue the following benefits:

o Strategic advice provided by business partners
o Increased flexibility
o Improved management information
o Faster transactions
o Reduced number of unresolved queries
o Greater clarity on service and cost of provision
o Forum for finance to be strategically aligned to the needs of the Force

A Force that moves from a de-centralized to a centralized system should try and ensure that the finance function does not lose touch with the Chief Constable and Divisional Commanders. Forces need to have a robust business case for finance transformation combined with a governance structure that spans operational, tactical and strategic requirements. There is a risk that potential benefits of implementing such a change may not be realized if the program is not carefully managed. Investment is needed to create a successful centralized finance function. Typically the future potential benefits of greater visibility and control, consistent processes, standardized management information, economies of scale, long-term cost savings and an empowered group of proud finance professionals, should outweigh those initial costs.

To reduce the commercial, operational and capability risks, the finance functions can be completely outsourced or partially outsourced to third parties. This will provide guaranteed cost benefits and may provide the opportunity to leverage relationships with vendors that provide best practice processes.

Process Efficiencies

Typically for Police Forces the focus on development has developed a silo based culture with disparate processes. As a result significant opportunities exist for standardization and simplification of processes which provide scalability, reduce manual effort and deliver business benefit. From simply rationalizing processes, a force can typically accrue a 40% reduction in the number of processes. An example of this is the use of electronic bank statements instead of using the manual bank statement for bank reconciliation and accounts receivable processes. This would save considerable effort that is involved in analyzing the data, moving the data onto different spreadsheet and inputting the data into the financial systems.

Organizations that possess a silo operating model tend to have significant inefficiencies and duplication in their processes, for example in HR and Payroll. This is largely due to the teams involved meeting their own goals but not aligning to the corporate objectives of an organization. Police Forces have a number of independent teams that are reliant on one another for data with finance in departments, divisions and headquarters sending and receiving information from each other as well as from the rest of the Force. The silo model leads to ineffective data being received by the teams that then have to carry out additional work to obtain the information required.

Whilst the argument for development has been well made in the context of moving decision making closer to operational service delivery, the added cost in terms of resources, duplication and misaligned processes has rarely featured in the debate. In the current financial climate these costs need to be recognized.

Culture

Within transactional processes, a leading finance function will set up targets for staff members on a daily basis. This target setting is an element of the metric based culture that leading finance functions develop. If the appropriate metrics of productivity and quality are applied and when these targets are challenging but not impossible, this is proven to result in improvements to productivity and quality.

A ‘Best in Class’ finance function in Police Forces will have a service focused culture, with the primary objectives of providing a high level of satisfaction for its customers (departments, divisions, employees & suppliers). A ‘Best in Class’ finance function will measure customer satisfaction on a timely basis through a metric based approach. This will be combined with a team wide focus on process improvement, with process owners, that will not necessarily be the team leads, owning force-wide improvement to each of the finance processes.

Organizational Improvements

Organizational structures within Police Forces are typically made up of supervisors leading teams of one to four team members. Through centralizing and consolidating the finance function, an opportunity exists to increase the span of control to best practice levels of 6 to 8 team members to one team lead / supervisor. By adjusting the organizational structure and increasing the span of control, Police Forces can accrue significant cashable benefit from a reduction in the number of team leads and team leads can accrue better management experience from managing larger teams.

Technology Enabled Improvements

There are a significant number of technology improvements that a Police Force could implement to help develop a ‘Best in Class’ finance function.

These include:

A) Scanning and workflow

Through adopting a scanning and workflow solution to replace manual processes, improved visibility, transparency and efficiencies can be reaped.

B) Call logging, tracking and workflow tool

Police Forces generally have a number of individuals responding to internal and supplier queries. These queries are neither logged nor tracked. The consequence of this is dual:

o Queries consume considerable effort within a particular finance team. There is a high risk of duplicated effort from the lack of logging of queries. For example, a query could be responded to for 30 minutes by person A in the finance team. Due to this query not being logged, if the individual that raised the query called up again and spoke to a different person then just for one additional question, this could take up to 20 minutes to ensure that the background was appropriately explained.

o Queries can have numerous interfaces with the business. An unresolved query can be responded against by up to four separate teams with considerable delay in providing a clear answer for the supplier.

The implementation of a call logging, tracking and workflow tool to document, measure and close internal and supplier queries combined with the set up of a central queries team, would significantly reduce the effort involved in responding to queries within the finance departments and divisions, as well as within the actual divisions and departments, and procurement.

C) Database solution

Throughout finance departments there are a significant number of spreadsheets utilized prior to input into the financial system. There is a tendency to transfer information manually from one spreadsheet to another to meet the needs of different teams.

Replacing the spreadsheets with a database solution would rationalize the number of inputs and lead to effort savings for the front line Police Officers as well as Police Staff.

D) Customize reports

In obtaining management information from the financial systems, police staff run a series of reports, import these into excel, use lookups to match the data and implement pivots to illustrate the data as required. There is significant manual effort that is involved in carrying out this work. Through customizing reports the outputs from the financial system can be set up to provide the data in the formats required through the click of a button. This would have the benefit of reduced effort and improved motivation for team members that previously carried out these mundane tasks.

In designing, procuring and implementing new technology enabling tools, a Police Force will face a number of challenges including investment approval; IT capacity; capability; and procurement.

These challenges can be mitigated through partnering with a third party service company with whom the investment can be shared, the skills can be provided and the procurement cycle can be minimized.

Conclusion

It is clear that cultural, process and technology change is required if police forces are to deliver both sustainable efficiencies and high quality services. In an environment where for the first time forces face real cash deficits and face having to reduce police officer and support staff numbers whilst maintaining current performance levels the current finance delivery models requires new thinking.

While there a number of barriers to be overcome in achieving a best in class finance function, it won’t be long before such a decision becomes mandatory. Those who are ahead of the curve will inevitably find themselves in a stronger position.

Online Marketing Your Home Business With Google AdWords PPC – Practical Do’s and Don’ts

There are many ways to marketing your home business online. Whether you are a season internet marketer or a newbie, it is always good to review some practical tips regarding your online marketing efforts. Whether it is articles, videos, Facebook, MySpace, YouTube, Bing, Yahoo or Google, marketing online requires some basic principles to ensure that you are executing your campaigns in an effective manner.We are going to focus on some practical do’s and don’ts when it comes to marketing via Google AdWords PPC.Let’s start with the Don’ts.

Don’t: Start using Google PPC without gaining knowledge. I know, this sounds like a no-brainer, but you’d be surprised at the number of people that think “I’m smart enough, I’ll figure it out”. These are the same people that run through all the money they had with nothing to show for it. There are plenty of resources online that will get you up to speed on the in’s and out’s at basic level so you can go into PPC with a solid foundational understanding of how it works. Google has some good, free online training. There’s also Perry Marshall’s Definitive Guide To Google AdWords that will take your knowledge even further.

Don’t: Start without reviewing Google’s Advertising Terms Of Service. Recently Google has been cracking down on violators of its terms of service. It is important that you understand what is and what is not allowed with Google. Chances are that if you violate these terms, you will be suspended and in some cases, banned from advertising on Google.

Don’t: Market duplicate websites. Google has a very complex algorithm that calculates the quality of your website. One thing that is known is that this algorithm takes into account whether the content on your website is duplicate. If you are going to market via Google PPC, make sure that you have a unique website with content that is unique.
Okay, now that we know some of the don’ts, lets look at some of the Do’s.

Do: Keyword Research. Before you initiate any campaigns, the first thing you want to do is your keyword research. Find out what keywords you want to target that your potential buyers are using to search for you. Without the right keywords, you might get some traffic, but it will not be the right traffic. You want certain type of people visiting your website, you want to attract your target market. There are some free keyword tools that Google provides including Insights, Trends and External keyword research tool. You can also purchase some more elaborate keyword research tools online. Don’t underestimate the importance of this very basic step!

Do: Competitive Research. It’s always good to do competitive research. Find out what your competitors are doing. Review the top ads in your market, the ones that continue to appear at the top of the list, day after day, week after week. Take a look at their website. How does their ad tie back to their website? Put yourself in the shoes of the buyer, What about their ad attracted you? Did the website make sense after you clicked on the ad?

Do: Test, Test, Test. The most successful PPC marketers constantly test their ad copy and websites. Always have two or more versions of your ads running so you can split-test to find the best performing ad. Once you do that, make another small tweak and test again. Keep making minor improvements, but more importantly…

Do: Analyze Your Results. The only way you are going to make any sense of testing is if you analyze your results. PPC marketing involves a lot of analysis. Constantly testing means constantly analyzing your results so you can move forward with the best performing modifications. Google provides reporting, charting, trending that will provide you with the tools you need to do some thorough analysis.

Do: Track Your Results. Always track what works and what doesn’t work. Don’t forget that you are in this to make a profit. What good is a great ad, great website, great product, if you can’t track what does and what doesn’t make sales?
Google PPC marketing is a force in the internet marketing world. There are plenty of people that have made tons of money using this method of advertising. Always remember to diversify your efforts, make sure that you’re marketing strategy includes PPC but does not completely rely on it. Treat your marketing strategy as you would your investment portfolio. Diversify, diversify, diversify. Just be sure to follow the practical do’s and don’ts when dealing with Google PPC.

Online Business Education – The Truth About Web Site Design For Affiliate Marketing Success

When you have registered as an online affiliate with a merchant, you know that your next step is to start promoting the affiliate product. The promotion campaign is done by generating traffic to your affiliate web page. When you have worked hard to drive traffic to your site, you want to make sure it will convert the visitors into your customers. How do you do that? This article will share some common truth about good web site design for you to make money from your affiliate program.The first thing you have to consider for your web page is ease of access to information. Good site navigation planning, precise location indicators, clear linked text and a well organized structure all contribute to making information easy to find for a wide range of different users.You have to bear in mind that many of your visitors are new internet users thus inexperienced. It may be necessary to include explanations of the things you consider self explanatory. For example, an internet newbie may need an explanation of how to use a drop down menu. The goal here is to make is as easy as possible for people to use your web site. You do not want your visitor to get confused and leave your page causing you to loose your sale.For new or experienced internet marketers, one of the online business educations you will learn is on web site design. The objective of a good web page is to convert the visitors into a customer. We want to minimize any distraction or confusion for the user. In order to do that, it is a good idea to provide explanation for the different tools and menus on your web site. What we want is for the users to be comfortable navigating around our site until a point when they are ready to buy from us.