Small businesses are the heart of every country. Almost every one of us has a tendency to buy your car from the same car dealer as your parents or your friends even if it a local retailer you know of or to shop at the same neighborhood store every week. Consequently, most of the jobs in our economy come from these small business owners. However, there are some cases wherein many of these business owners fail within their first year of business. The major reason for this is the lack of proper advertising and marketing strategies.It is quite obvious that small business owners do not have a budget to launch a large scale advertising campaign. However, internet is a cheap and effective method of advertising since it can reach to a huge audience and thus can help in increasing your business to a large extent. Just like advertising in newspapers of your region to attract local consumers, even in internet you have to find out the websites and search engines that are mostly used by the people in your locality and region. This can be a bit time consuming but there are some websites that are aimed at a particular geographical area. Thus if you aim at such websites your work is greatly reduced.Just like newspaper, there are classifies ads even on the internet. These are one of the cheapest ways to advertise online. For effective small business online advertising, you have to be a good copywriter in order to create effective and attractive ads that will be noticed by the users. Another very effective method is to send personal emails.You can rent email lists from various companies and select the recipients according the geographical area and other demographics. However, you need to supply an attractive headline which will cause the recipient to open your mail and read your advertisement.There are different ways in which online advertisements are paid. There are some banner ads that are put up in popular blogs and other websites. These ads are paid for each time they are clicked and viewed. Clicking on the banner will lead the user to the website of the product. Sometimes depending on the keyword these advertisements are placed on websites that are related to the keyword. For instance if you are florist and are advertising for your shop you can place your ad in websites that are related to flowers and buying flowers. However, there are some advertisements that are paid for each time they are simply put up online.Unlike big and established companies, small business owners are mostly new to the area of online advertising. There are some companies that are specialized in small business online advertising. You can take help from these services in the beginning in order to understand the advertising and marketing strategies in online market.They might even help you in drafting your advertisements in an attractive way that will definitely attract online users. It is necessary to create advertisements that have bright colors and graphics which can be easily seen among all the other ads.
Travel and Limos 101
It’s the busy travel season and since I am in the limo business, I want to share some tips if you are traveling and using a car service or limo company during your trip. There are so many disreputable limo companies that have no business even BEING in business and they give the rest of us a bad name. I have heard dozens of horror stories from my clients over the past few years that I feel it would be a public service to my readers and clients so that they know what to look for! Here are some things to know that will make your limo service a pleasant one and keep your holiday happy!1. BOOK EARLY – I cannot stress how important it is to book your limo service early to avoid disappointment and to make sure that you have a car for your event!! Thanksgiving Day is the single biggest travel day of the entire year!! If you don’t book your reservation at least 10-14 days in advance, you will NOT be getting a car. The same is true of New Year’s Eve which is the single biggest night in the industry–BOOK EARLY and USE A CREDIT CARD!! There are several reliable limo service websites, the two best in the industry are limos.com where you can rate your service and airportservice.com where many airport travelers find car service for airport transportation. You can easily check for limos at both websites and you can find my company, dependablelimos.com listed at both sites! Always use a credit card for your reservation so that the limo service KNOWS you are going to show up and get into the car. If you cancel your reservation within a certain time frame, your card will not be charged, but if you cancel at the last minute and/or don’t show up, expect to pay the full price for the trip. The limo company turned away people to honor your reservation and they expect to be paid for the trip. This is standard practice in the industry, it’s just like a guaranteed hotel room.2. MAKE SURE YOU HAVE A CONTACT NUMBER FOR THE COMPANY. The airports are packed with people in the holiday season and people get lost in airports and traffic is usually very snarled outside major airports and limo companies are very tightly booked. If your plane is going to be late, then make sure you call the limo company and TELL THEM!! Any reputable company will bend over backwards to make sure that you get your ride no matter HOW late your plane comes in–but it helps if you let them know. If you get bumped and put on a different flight. CALL AND TELL THEM!! We are not psychic, and the more you help us, the better we are able to serve you. If your flight is early (it DOES happen) then call the company and tell them when you land–and always check your voice mail for a message from the company when you get off the plane. You might have to wait for your car, but you will get one and a little patience and understanding on both sides helps.3. AIRLINES LIE ABOUT ARRIVAL TIMES No matter how many times I receive bad information from the airline about flight times, it still infuriates me that I get incorrect information on a regular basis about flight arrival times from the airlines! If I ran my business like the airlines run theirs, I’d be in bankruptcy too–like so many airlines are!! Jet Blue is particularly bad about this–they have a flight from California to Ft. Lauderdale that is scheduled to arrive every day at 5 a.m. and it ROUTINELY lands about 4:15 a.m. This is infuriating as in order to meet the plane and get proper sleep, I have to go to bed about 9 p.m. Eastern time–and the plane leaves CA at 9 p.m. Pacific time (midnight EST) and I am asleep since I have to be up no later than 3:30 a.m. to meet this flight. When it arrives early, it breaks my back since it’s almost an hour’s drive to that particular airport.4. TIP YOUR CHAUFFEUR. Most limo drivers work almost entirely for your tips. We are waiters/waitresses with Lincolns. Limo company owners are buried with insurance bills that are ridiculous, as are licensing and permit fees and chauffeurs are working for your tips. The standard is 20% of the fare for good service and if you receive excellent service. which you do with my company and my affiliates, please show your appreciation to the hardworking chauffeur who drove the car safely, cleaned it before and after you got in and out, carried and loaded your luggage on both ends of the trip and took care of any special requests you made along the way.
S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows
Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.
The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.
Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.
Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.
Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.
From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.
S&P 500 Tests Resistance At 3730
S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.
If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.
On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.