Why Payday Loans Have a Bad Reputation

Payday loans are the method of choice for millions of consumers whenever a financial emergency arises, as they offer quick cash in times of need, and are easy to apply and qualify for. So why are so many people bashing the payday loan industry? It’s simple, really. They see the unlawful actions of a few and assume that everybody is doing the same things – not disclosing terms, taking advantage of borrowers with usurious (excessive) interest rates, or in some unfortunate cases, requiring money up front; these loans are referred to as “advance fee loans,” which are Internet scams that have snookered hundreds of victims.As with any industry, there will always be some “companies” that seek to mislead customers to make money, all the while giving the industry a black eye. In addition to this, many borrowers take out payday loans without fully comprehending the terms of the loan, which obviously does not make for a positive experience. The fact remains, however, that obtaining a payday loan does not have to be a bad experience. If you research companies thoroughly, deal only with reputable companies with a proven track record, and carefully read the terms of a loan, you will find that obtaining a payday loan is a perfectly safe, manageable means to rectify your financial situation.Let’s examine the reasons why people choose to shy away from payday loans further. First, as previously mentioned, many borrowers are either not informed of the terms of the loan before signing the document, or simply gloss over the terms without fully understanding them. All of a sudden, the borrower finds him/herself in a precarious situation. It is mandated by law that lenders MUST disclose all terms in the loan agreement, including the interest rate and schedule for repayment. By simply reading over your loan agreement before signing it, you can decide whether or not you want to proceed.Secondly, let’s be realistic – the interest rates associated with payday loans are rather sky-high. What one must realize is that you are paying for convenience – you are getting fast money at a much higher interest rate than a regular loan. Whereas approval for a regular loan could take weeks, approval for a payday loan can be almost instantly. Credit does not factor into the decision either, so applicants with bad credit or no credit can get approved – when you consider all these factors, it is not hard to understand why lenders are able to get away with charging high interest rates. A rule of thumb to remember, as you have probably seen elsewhere, is you will be charged $15 for every $100 you borrow. The bottom line is, that if you borrow infrequently and responsibly, payday loans are the ideal short-term solution for a financial emergency.Probably the most unfortunate reason why payday loans get such a bad rap is because many borrowers misuse and/or overuse payday loans. They simply rely on them too much, and use them for unnecessary reasons, such as to go on vacations or purchase expensive things. That is not what payday loans are supposed to be for! Payday loans have an explicit purpose – to provide short-term financial relief for emergency situations – a hospital bill, car problems, etc. Overusing payday loans is another problem, as many borrowers have gotten into situations where they have to roll over loans because they cannot repay them. This results in financial ruin, as finance charges pile up and all of a sudden your financial “emergency” becomes a financial “nightmare”. Again, if you borrow infrequently and responsibly, this can be avoided, and payday loans can be seen for what they are.In conclusion, there is a common thread here – in order to get the full benefit of a payday loan and ensure that your experience is as smooth as possible, the onus is fully on you to make sure you do not either get taken advantage of or plunge yourself further into debt. By dealing with reputable companies, such as industry leaders OneHourCash or PayAdvanceLending, you can avoid being taken advantage of and feel secure knowing you are dealing in good faith. Lastly, by borrowing ONLY for financial emergencies and not for unnecessary things you can live without, you will be able to avoid any further debt and the despair that comes along with it. It is up to you – do your research, and make the right decisions.

Online Marketing Your Home Business With Google AdWords PPC – Practical Do’s and Don’ts

There are many ways to marketing your home business online. Whether you are a season internet marketer or a newbie, it is always good to review some practical tips regarding your online marketing efforts. Whether it is articles, videos, Facebook, MySpace, YouTube, Bing, Yahoo or Google, marketing online requires some basic principles to ensure that you are executing your campaigns in an effective manner.We are going to focus on some practical do’s and don’ts when it comes to marketing via Google AdWords PPC.Let’s start with the Don’ts.

Don’t: Start using Google PPC without gaining knowledge. I know, this sounds like a no-brainer, but you’d be surprised at the number of people that think “I’m smart enough, I’ll figure it out”. These are the same people that run through all the money they had with nothing to show for it. There are plenty of resources online that will get you up to speed on the in’s and out’s at basic level so you can go into PPC with a solid foundational understanding of how it works. Google has some good, free online training. There’s also Perry Marshall’s Definitive Guide To Google AdWords that will take your knowledge even further.

Don’t: Start without reviewing Google’s Advertising Terms Of Service. Recently Google has been cracking down on violators of its terms of service. It is important that you understand what is and what is not allowed with Google. Chances are that if you violate these terms, you will be suspended and in some cases, banned from advertising on Google.

Don’t: Market duplicate websites. Google has a very complex algorithm that calculates the quality of your website. One thing that is known is that this algorithm takes into account whether the content on your website is duplicate. If you are going to market via Google PPC, make sure that you have a unique website with content that is unique.
Okay, now that we know some of the don’ts, lets look at some of the Do’s.

Do: Keyword Research. Before you initiate any campaigns, the first thing you want to do is your keyword research. Find out what keywords you want to target that your potential buyers are using to search for you. Without the right keywords, you might get some traffic, but it will not be the right traffic. You want certain type of people visiting your website, you want to attract your target market. There are some free keyword tools that Google provides including Insights, Trends and External keyword research tool. You can also purchase some more elaborate keyword research tools online. Don’t underestimate the importance of this very basic step!

Do: Competitive Research. It’s always good to do competitive research. Find out what your competitors are doing. Review the top ads in your market, the ones that continue to appear at the top of the list, day after day, week after week. Take a look at their website. How does their ad tie back to their website? Put yourself in the shoes of the buyer, What about their ad attracted you? Did the website make sense after you clicked on the ad?

Do: Test, Test, Test. The most successful PPC marketers constantly test their ad copy and websites. Always have two or more versions of your ads running so you can split-test to find the best performing ad. Once you do that, make another small tweak and test again. Keep making minor improvements, but more importantly…

Do: Analyze Your Results. The only way you are going to make any sense of testing is if you analyze your results. PPC marketing involves a lot of analysis. Constantly testing means constantly analyzing your results so you can move forward with the best performing modifications. Google provides reporting, charting, trending that will provide you with the tools you need to do some thorough analysis.

Do: Track Your Results. Always track what works and what doesn’t work. Don’t forget that you are in this to make a profit. What good is a great ad, great website, great product, if you can’t track what does and what doesn’t make sales?
Google PPC marketing is a force in the internet marketing world. There are plenty of people that have made tons of money using this method of advertising. Always remember to diversify your efforts, make sure that you’re marketing strategy includes PPC but does not completely rely on it. Treat your marketing strategy as you would your investment portfolio. Diversify, diversify, diversify. Just be sure to follow the practical do’s and don’ts when dealing with Google PPC.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.