US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

Online Marketing Your Home Business With Google AdWords PPC – Practical Do’s and Don’ts

There are many ways to marketing your home business online. Whether you are a season internet marketer or a newbie, it is always good to review some practical tips regarding your online marketing efforts. Whether it is articles, videos, Facebook, MySpace, YouTube, Bing, Yahoo or Google, marketing online requires some basic principles to ensure that you are executing your campaigns in an effective manner.We are going to focus on some practical do’s and don’ts when it comes to marketing via Google AdWords PPC.Let’s start with the Don’ts.

Don’t: Start using Google PPC without gaining knowledge. I know, this sounds like a no-brainer, but you’d be surprised at the number of people that think “I’m smart enough, I’ll figure it out”. These are the same people that run through all the money they had with nothing to show for it. There are plenty of resources online that will get you up to speed on the in’s and out’s at basic level so you can go into PPC with a solid foundational understanding of how it works. Google has some good, free online training. There’s also Perry Marshall’s Definitive Guide To Google AdWords that will take your knowledge even further.

Don’t: Start without reviewing Google’s Advertising Terms Of Service. Recently Google has been cracking down on violators of its terms of service. It is important that you understand what is and what is not allowed with Google. Chances are that if you violate these terms, you will be suspended and in some cases, banned from advertising on Google.

Don’t: Market duplicate websites. Google has a very complex algorithm that calculates the quality of your website. One thing that is known is that this algorithm takes into account whether the content on your website is duplicate. If you are going to market via Google PPC, make sure that you have a unique website with content that is unique.
Okay, now that we know some of the don’ts, lets look at some of the Do’s.

Do: Keyword Research. Before you initiate any campaigns, the first thing you want to do is your keyword research. Find out what keywords you want to target that your potential buyers are using to search for you. Without the right keywords, you might get some traffic, but it will not be the right traffic. You want certain type of people visiting your website, you want to attract your target market. There are some free keyword tools that Google provides including Insights, Trends and External keyword research tool. You can also purchase some more elaborate keyword research tools online. Don’t underestimate the importance of this very basic step!

Do: Competitive Research. It’s always good to do competitive research. Find out what your competitors are doing. Review the top ads in your market, the ones that continue to appear at the top of the list, day after day, week after week. Take a look at their website. How does their ad tie back to their website? Put yourself in the shoes of the buyer, What about their ad attracted you? Did the website make sense after you clicked on the ad?

Do: Test, Test, Test. The most successful PPC marketers constantly test their ad copy and websites. Always have two or more versions of your ads running so you can split-test to find the best performing ad. Once you do that, make another small tweak and test again. Keep making minor improvements, but more importantly…

Do: Analyze Your Results. The only way you are going to make any sense of testing is if you analyze your results. PPC marketing involves a lot of analysis. Constantly testing means constantly analyzing your results so you can move forward with the best performing modifications. Google provides reporting, charting, trending that will provide you with the tools you need to do some thorough analysis.

Do: Track Your Results. Always track what works and what doesn’t work. Don’t forget that you are in this to make a profit. What good is a great ad, great website, great product, if you can’t track what does and what doesn’t make sales?
Google PPC marketing is a force in the internet marketing world. There are plenty of people that have made tons of money using this method of advertising. Always remember to diversify your efforts, make sure that you’re marketing strategy includes PPC but does not completely rely on it. Treat your marketing strategy as you would your investment portfolio. Diversify, diversify, diversify. Just be sure to follow the practical do’s and don’ts when dealing with Google PPC.

Finance & Banking Sectors Still the Major Players in IT Recruitment

A leading UK recruitment agency in the IT jobs sector has released data from their Q1 2009 records which indicates a strong resilience in the financial and banking sectors regarding their Information Technology recruiting power.The recruitment agency in question is well placed to provide a litmus test for the UK IT jobs industry having nationwide coverage and a wealth of experience in sourcing and placing vacancies and candidates in the IT sector. The strength of these sectors spans both temporary/contractual positions as well as permanent vacancies. The figures used are all based on actual client requirements that were received over the given period; as such they show national averages and consequently do not reflect specific regional differences.Contractual positions: 1. Finance; 2. Banking; 3. Investment Banking; 4. Government; 5. Telecoms.Permanent positions: 1. Finance; 2. Banking; 3. Pensions; 4. Telecoms; 5. E-Commerce.Given the well documented problems in these sectors in the second half of 2008 and the mixed results coming from the large financial institutions in 2009 so far, it is encouraging to note that these major players in IT recruitment are still topping the list for demand for IT talent. This helps to show the resilience of the IT sector, especially in organisations such as those in banking and finance which heavily rely on high tech systems and computerised data collection and distribution.Although in the back end of 2008 there were numerous redundancies across all job and industry sectors, including IT, the strength and importance of IT workers is borne out by the strong showing from these sectors which were most badly hit in the UK recession. Highly skilled technical staff in the demanding fields of IT programming, analytics and system architecture will always be in demand and are still able to command excellent salaries. Forming the lynchpins of virtually innumerable financial related institutions, the IT systems experts are finding that their skills are once again becoming increasingly in demand as the large organisations start to plan for the upturn that can be expected in the wider economy over the coming months.There may be more of a tendency in the short term for some companies to favour offering shorter term contracts, but as the economy stabilises and begins to show signs of growth we can expect to see a slight shift towards long-term and permanent contracts being offered to the most skilled IT staff, because the need for such professionals will be increasing all the time and companies will be keen to hold onto the top talent.Indeed some companies may already be rueing releasing IT workers last year only to find that they are now urgently in need of the very same skills even now as the first signs of recovery are being felt.The agency continues to closely the monitor the entire IT sector and as the year progresses will be making further informed observations about the UK IT jobs sector. On this evidence, the IT industry certainly remains a strong career path for relative stability and demand for skills.