Small businesses are the heart of every country. Almost every one of us has a tendency to buy your car from the same car dealer as your parents or your friends even if it a local retailer you know of or to shop at the same neighborhood store every week. Consequently, most of the jobs in our economy come from these small business owners. However, there are some cases wherein many of these business owners fail within their first year of business. The major reason for this is the lack of proper advertising and marketing strategies.It is quite obvious that small business owners do not have a budget to launch a large scale advertising campaign. However, internet is a cheap and effective method of advertising since it can reach to a huge audience and thus can help in increasing your business to a large extent. Just like advertising in newspapers of your region to attract local consumers, even in internet you have to find out the websites and search engines that are mostly used by the people in your locality and region. This can be a bit time consuming but there are some websites that are aimed at a particular geographical area. Thus if you aim at such websites your work is greatly reduced.Just like newspaper, there are classifies ads even on the internet. These are one of the cheapest ways to advertise online. For effective small business online advertising, you have to be a good copywriter in order to create effective and attractive ads that will be noticed by the users. Another very effective method is to send personal emails.You can rent email lists from various companies and select the recipients according the geographical area and other demographics. However, you need to supply an attractive headline which will cause the recipient to open your mail and read your advertisement.There are different ways in which online advertisements are paid. There are some banner ads that are put up in popular blogs and other websites. These ads are paid for each time they are clicked and viewed. Clicking on the banner will lead the user to the website of the product. Sometimes depending on the keyword these advertisements are placed on websites that are related to the keyword. For instance if you are florist and are advertising for your shop you can place your ad in websites that are related to flowers and buying flowers. However, there are some advertisements that are paid for each time they are simply put up online.Unlike big and established companies, small business owners are mostly new to the area of online advertising. There are some companies that are specialized in small business online advertising. You can take help from these services in the beginning in order to understand the advertising and marketing strategies in online market.They might even help you in drafting your advertisements in an attractive way that will definitely attract online users. It is necessary to create advertisements that have bright colors and graphics which can be easily seen among all the other ads.
Using and Implementing Outdoor News Screens
News is an obsession for many people, whether it’s via newspapers, the internet, mobile phone, TV or radio, most of us devour regular news content throughout the day.
Because of this desire to read news content, many outdoor news screens are being installed in many different types of locations to entertain, inform customers. These news feeds are often intermixed with advertising content to provide a revenue source that can pay for the screens and news content.
Most news screens receive direct feeds from over the internet from news agencies like Reuters, Association Press (AP) or Press Association (PA), but local and more targeted news is offered by many local news organisations.
Weather and sporting news are also provided on these types of screen and provides a reason for people to look out for the screen, hence creating a captivated audience for advertisers.
Most news screens are placed in quite hostile locations, however, such as draughty bus stations or even ferry terminals where spray and excessive temperatures can be a potential problem. Many of these outdoor news screens are in outdoor locations too so they need to be protected from the weather and other outdoor elements.
The TV screens used for providing these news feeds tend to be standard commercial grade screens commonly used for digital signage and other out of home use, few of these screens are designed for outdoor use so they are protected using outdoor LCD enclosures.
Designed to accommodate nearly all major sizes of screen, the LCD enclosure provides all the outdoor protection these screens require to allow them to function outside. They ensure the screen is waterproof whilst also ensuring the internal temperatures of the enclosure are never too high or too low from the optimum for the device-regardless of the ambient conditions.
Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.
SPDN: An Inexpensive Way To Profit When The S&P 500 Falls
Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio
By Rob Isbitts
Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.
The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.
SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.
Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.
Proprietary ETF Grades
Offense/Defense: Defense
Segment: Inverse Equity
Sub-Segment: Inverse S&P 500
Correlation (vs. S&P 500): Very High (inverse)
Expected Volatility (vs. S&P 500): Similar (but opposite)
Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.
Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.
Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.
Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.
Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.
Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy
Long-Term Rating (next 12 months): Buy
Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.
ETF Investment Opinion
SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.